We started Auftragsklärung in-house as a framework for alignment. After a few internal iterations we met Stephen Bungay who introduced us to the thinking behind „Auftragstaktik“, a military concept by Helmuth von Moltke the elder, a Field Marshall in 19th century Prussian army. We learned about von Moltke’s ideal of empowering autonomous troops to act in alignment towards the same goals in times of complexity and unpredictability.
And indeed such aspects of 19th century war contexts have surprising parallels to today’s digital economy: This also becomes apparent when you compare von Moltke’s quote „no battle plan survives first contact with the enemy“ with the famous Steve Blank quote „no business plan survives first contact with the customer“.
Once we understood how well von Moltke's initial thoughts and the subsequent management concepts in Bungay’s book „The Art of Action" corresponded with our aim for Autonomy through Alignment we happily adapted some of Stephen Bungay’s suggestions for Auftragsklärung.